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For Sellers

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Most people decide to sell (or not to sell) their home based on specific criteria: The real estate market, career and lifestyle changes, family needs, etc.

Fortunately, you don't have to make that decision on your own. At our company, we understand both the rational and emotional aspects of this very big decision. Our company agent is here to help you make important choices about when and how to best put your home on the market. After all, most of us at our company have sold our own homes at least once, and while our professional experience can help you navigate the technical features of selling your home, it is our personal experience that sets us apart.

Select an Agent

Whether you've already decided to sell, or need some help making that decision, your thought process in selecting an agent should be very precise. You will be spending many hours with your agent, and you will need to place a considerable amount of trust in him or her. We think you'll find that our agents have the experience, competence and negotiating skills to ensure that you are well represented. As our company agents, they also command a high level of respect in the industry.

Please review our agents' biographies and resumés to learn more about individual agents.

Sign a Listing Agreement

You've made the decision to sell your home and have taken the time to find the right agent to represent you. Now is the time to make it happen.

By signing a listing agreement, you enter into a partnership with our company agent, allowing your agent to dedicate himself to getting the best price and terms for your house.

Your agent will take the lead in marketing your home and consult with you to determine the most favorable presentation for your property. He or she may also suggest minor improvements to your home that could bring greater returns when the home is sold.

Market Your Home

This is an exciting time! You've chosen our company agent and made a commitment to sell your most valuable asset, your home. Over the next several weeks, you'll see why choosing a our company agent is so important. Your agent will use several different tools to market your home:

Property Statement
A fact sheet, or statement, will be prepared by your agent that describes the unique features and amenities of your home. This is made available to the brokerage community and to all buyers and their agents viewing your home.

It's a well-known fact -- our company signs are effective at selling your home. With our signs in front of your property, a prospective buyer knows that your home is represented by a trusted broker and can be assured of a business transaction of the highest ethical standards.

Tuesday Brokers' Tour
our company invites all licensed brokers throughout NY to preview your property in order to match their buyers' needs.

Sunday Open House
Opening your home for viewing is crucial to providing access to potential buyers. Your agent knows how important this accessibility is and is committed to making full use of this tool.

Receive Offers

How do you know which offer to accept? Is it more important to get a higher price or a shorter escrow? Should you accept the first good offer you get?

Here's where your agent's experience and negotiating skills are put to the test. There are no easy answers to these questions. While price is important, there are many other factors to consider when evaluating offers.

As a seasoned professional, our company agent can help you determine the most beneficial offer, and will negotiate on your behalf for the best outcome.


During this time your agent will:


Your hard work paid off, but now it's time to move on! Not long after you leave your home for the last time, you can feel the excitement build as you anticipate entering your new home.

Real Estate | 149 Natome Street, San Francisco, California 94105 | Tel: (415) 888-9977

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